Insights & Perspectives
Three Ways AI Can Improve Your Content Strategy
Nick Parish dives into Work & Co’s core areas where we see the most potential to augment our capabilities and improve the digital products we put into the world with AI – by enhancing, not replacing, the most human skills of thinking and creating.
Agentic Shopping: Four Key Learnings Every Product Leader Should Know
Google I/O made it clear that agentic shopping is coming fast. Molly Lussier shares what e-commerce brand leaders need to know know to get ahead of this new wave.
Leadership Priorities as AI Transforms User Experience
As AI evolves user experience and Work & Co continues to help industry leaders set the pace, Brian Marr shares key insights that can help organizations and executives navigate this new era with confidence.
Transforming Collaboration in Digital Product Teams with AI
So much of the conversation around AI centers on automation—taking tasks away from people and giving them over to software. Technology Partner Chris Alden explores how with this mindset we’re overlooking the truly transformative potential of this technology — the potential to create new sources of dialogue with broader fields of inspiration, with the audience we’re serving, and with each other.
Web Summit: IA não roubará empregos e dará espaço a mais talentos
Marcelo Eduardo, sócio de tecnologia, foi destaque em matéria no UOL/Tilt, seção de tecnologia de um dos maiores portais do BR, sobre como IA vai impactar o trabalho de designers e desenvolvedores – após sua palestra “IA em Ação: A Evolução do Desenvolvimento de Produtos Digitais”, no Web Summit Rio 2024.
Using AI for 3D rendering—a practical guide for designers
Designer Director Antoine Vidal explores how integrating AI-powered 3D rendering into the design process can accelerate the process of creating and iterating, and make it more accessible to designers without deep expertise in 3D in UX Collective.
Interview: How AI will open new possibilities for commerce
Design Partner Derek Fridman sat down with Dan Frommer at The New Consumer to talk about: AI-powered chat as a shopping interface; Apple’s Vision Pro and spatial computing; how generative AI will change the design process; and what companies should do now to get ready.
Integrating AI Into Daily Work: Q&A with Sarah Mogin
Technology Director Sarah Mogin spoke to Built In about bringing AI into her daily workflow, her learnings about using AI tools, and where the opportunities lie both for internal teams and clients in the future.
Interview: Operationalizing AI
BrXnd Dispatch spoke with Partners Rachel Bogan and Oliver Dore about how clients are integrating AI into existing experiences, building net new ones, and structuring their teams for the future.
Creating a Foundational Framework for Conversational Experiences with LLMs
Building on the foundations of our recent “Intro to LLMs” report, companies can learn about how to put AI exploration into action. Create new conversation-based digital experiences for your customers that harness LLM capabilities to their fullest potential.
Integrating AI into the Design Process
Design Lead Robyn Lambert was interviewed by Built In about her advice to designers starting to integrate AI into their work.
Introducing Large Language Models
In this report, we’ll provide a starting point to help you begin to explore the power of LLM models and envision how you’ll integrate them into your business —for your own workflows and for customer touch points.
The Next Frontier: Integrating AI Solutions
Design Partner Derek Fridman published a piece in Ad Age on how building strategies for intelligent orchestration of AI solutions will help retailers create more precise, personalized digital experiences.
AI & Retail Roundtable
For the latest in our VIP event series, Work & Co convened leading retail executives to discuss our new era of innovation as recent advancements in AI are driving shifts in business operations consumer-facing experiences. From supply chains to product discovery, how we shop will forever change.
Future Outlook
As AI technology continues to mature over the next year, or set of years really, brands and agencies see it as an opportunity to reduce day-to-day production work and to reinvest in creativity. The big takeaway? The industry realizing that AI may actually raise the bar around creativity and differentiation.
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